Vicky Bakery Appoints Mauricio Romero as CEO

Mauricio Romero CEO of Vicky BakeryWe’re proud to announce that Mauricio Romero has been appointed as Vicky Bakery’s new chief executive officer. This announcement comes as we experience record setting growth, continuous double digit revenue gains, the opening of multiple new locations, and new strategic investments. Former CEO Alex Santiago is not going anywhere. In fact, he will remain dedicated to his leadership role as a member of Vicky Bakery’s Board of Directors, along with the rest of the family.

Mauricio comes to Vicky Bakery from his nearly 40-year career in the restaurant franchise industry where he has served in a variety of executive roles. Most recently, he served as Fractional Chief Operating Officer of LA EEBI, a top-tier franchise business consulting firm that works with a range of restaurants in the fast casual, quick service, and full-service verticals. Prior to that, he was President of Operations for Fransmart, which has sold over 5,000 franchises worldwide and launched franchising for restaurants such as Five Guys, QDOBA, The Halal Guys, and Vapiano, while investing in brands that included Sweetgreen and Cava. Earlier in his career, he was divisional vice president of operations for Five Guys in the Western U.S. and Canada where he oversaw 72 franchisee groups with 656 restaurants.

“I am thrilled to take on this new role with Vicky Bakery as the company has made tremendous strides in truly creating the very best Cuban bakery whose traditions span three generations,” said Romero. “From the very first moment I stepped inside a Vicky Bakery, I knew right away why we were different, special, and better than anything else out there. Our franchise brand was born out of a family business and that’s the way it remains. We treat our customers, our franchisees, our team members, and our suppliers like family. That is and will always be the Vicky Bakery way. That sense of family and duty to one another is one of our most defining characteristics. We are poised for some incredible growth ahead.”

Under Mauricio’s leadership, we anticipate continuing our strong track record of system-wide revenue growth, innovation, and industry-leading expertise while also improving our already attractive unit level economics.

“Mauricio brings a wealth of experience to Vicky Bakery, from his background in managing large restaurant groups to scaling multiple franchised businesses and working alongside franchisees,” said Alex Santiago, Vicky Bakery Board Member. “As Vicky Bakery continues on its transformational journey as the fastest growing and most well recognized Cuban bakery chain, Mauricio’s deep understanding of unit level economics and how to meet customer’s needs will help solidify Vicky Bakery as an industry leader while driving profitability across our brand for our amazing network of franchisees.”

For more information about Vicky Bakery and our franchise growth, visit


Mother’s Day Treats at Vicky Bakery

Mother’s Day is a special occasion to celebrate the women who have given us life and have been there for us through thick and thin. What better way to show appreciation than with some delicious treats from Vicky Bakery? This year, Vicky Bakery has created multiple special Mother’s Day cupcakes and Mother’s Day cakes that are available for a limited time only.

Cupcakes for Mother's Day

The Mother’s Day cupcakes come in two flavors: chocolate and vanilla. Each cupcake is beautifully decorated with frosting, pearl sprinkles, and more. The Mother’s Day cakes are equally as delicious and come in flavors like natilla, dulce de leche, and chocolate. These special treats are perfect for celebrating the special women in our lives and are sure to put a smile on their faces.

In addition to these special Mother’s Day treats, Vicky Bakery also offers an extensive catering and platter menu. This menu has a variety of options to choose from, including sandwiches, empanadas, croquetas, pastelitos, and so much more. These items can complement any party or family get-together and make for a stress-free Mother’s Day celebration. The last thing you want to do is make Mom cook on her special day!

With almost 2 dozen Vicky Bakery locations across South Florida, customers can easily order from the bakery nearest to them. It’s recommended to pre-order early to ensure that you get exactly what you need and when you need it. Vicky Bakery also offers delivery and pickup options, making it convenient to get your Mother’s Day treats.

Mother's Day trats and gift ideas from Vicky Bakery

Vicky Bakery is the perfect place to get your Mother’s Day treats this year and make your celebration stress-free. Don’t wait until the last minute to order – pre-order early today. Happy Mother’s Day!

To find the closest Vicky Bakery to you and order, visit

Vicky Bakery Opens Newest Location in Westchester off Bird Road

Here we grow again! Our newest bakery is now open at 8290 Bird Rd, Miami, FL 33155 just steps from Tropical Park. New owners Lisy Zambrana and Relvis Diaz opened the doors to their first Vicky Bakery just a short time ago and they are open seven days a week from 6:00 a.m. to 7:00 p.m. Monday through Saturday, and Sunday from 6:30 a.m. to 3:00 p.m.

“South Florida has been our home ever since we fled Cuba and we are so excited to be the new owners of the Bird Road Vicky Bakery and to now be serving the community that has given so much back to us,” said Zambrana. “We know the people in and around Westchester, or even those commuting up Bird Road or on the Palmetto Expressway, are going to absolutely love stopping in or picking something up on the go”.

Vicky Bakery Bird Road

For 50 years, Vicky Bakery’s Cuban roots and steadfast commitment to tradition have allowed the brand to stand out against the competition, passing along the love, time and traditions that went into making pastries originally in 1972. Today, that set of core values, along with its belief in quality, variety, convenience, and experience, still determines its direction and has kept the brand on solid footing. Created in our own kitchens every day, Vickey Bakery bakers and chefs prepare an extensive variety of authentic Cuban breads, pastelitos, croquetas, pastries, desserts, breakfast items, sandwiches, cakes, coffee, and so much more to satisfy every appetite, whether it’s a sweet indulgence or even a loaf of vegan Cuban bread.

Bird Road is the perfect location for a Vicky Bakery. The Westchester neighborhood is buzzing with excitement, poised for growth, and already attracting customers from the surrounding neighborhoods and those commuting to and from work or school. Please stop in and say hello.

To contact the store directly, call them at 786-212-1281.

Vicky Bakery Bird Road

Dream Up Your Cake and Eat it Too at Vicky Bakery

Are you tired of the same old cake at birthday parties? Has the usual cake at office gatherings run its course? Looking to make a statement with a cake design that is uniquely yours? Look no further than Vicky Bakery where you can dream your cake and eat it too.

Whether celebrating a birthday, anniversary, wedding, graduation, family milestone, office breakthrough, or just having friends over, Vicky Bakery has got you covered.

Our innovative cake design teams at our nearly two dozen locations across South Florida can help you create a cake that perfectly fits your personality, taste, or occasion. Certain customizable cakes are only available at participating locations, but whether you want a conventional cake or something completely tailor-made, you can place those orders in a store, over the phone, and even online at select bakeries. All you need to do is choose the shape, size, flavoring, icing, and decorations of your cake. Want a two-tiered cake with rainbow-colored sprinkles and flowers? Let’s talk. How about a chocolate cake with gold cheetah print? We’ll figure that out too.

Vicky Bakery custom cakes

Our cakes typically come in 6” or 8” rounds or in a ¼ sheet rectangle and our traditional flavors include vanilla, chocolate, or dulce de leche. Cookies and cream and strawberry cakes are also available, but only at select locations.

Once you’ve thought about the kind of cake you want, simply place your order, and we’ll take care of the rest. Our bakers use only the freshest and finest ingredients, so you can be sure your cake will taste as good as it looks. And with our fast and reliable service, you can have your cake in hand in no time. Custom cakes however require at least 5-7 days’ notice. And while there are always cakes available for purchase at Vicky Bakery, it’s best to place an order at least 48 hours in advance to guarantee a specific flavor.

So, whether you’re celebrating a birthday, wedding, baby shower, or just want to indulge your sweet tooth, Vicky Bakery’s got you. Just sit back, relax, and let us do the work.

Vicky Bakery bunny cake

And to make it even easier on you, we’ve created The Party Special (Especial de 25 Personas), which takes the guesswork out of everything. This is our very own special ¼ sheet vanilla cake filled with natilla (vanilla custard) and decorated with classic Cuban merengue. This cake comes with three of following savory trays (25pcs each) to round out your party: guava pastelitos, a cheese tray, a croquetas tray, or a bocadito de pasta tray. Costs vary between $35 – $45, depending on location.

What are you waiting for? Visit to find your nearest location and start designing your perfect cake today. We can’t wait to see what you come up with.

Vicky bakery party trays